Facebook unveil intend to merge Instagram, WhatsApp and Facebook Messenger

Facebook execs today unveiled intends to integrate the messaging component of Facebook, WhatsApp and Instagram inside a move set to boost the group's dominance of social networking.

This means that Facebook users for instance, can message a WhatsApp user making the ecosystem the social networking giant is creating even more seamless.

Merging communication between your apps is placed to occur after this season or early 2021 and will pit the reach from the combined messaging services against rivals from Snapchat to Apple's iMessage to SMS to numerous Google messaging apps.

Facebook acquired the photo-sharing platform Instagram for approximately $1 billion (lb761 million) in 2012, followed by the messaging service WhatsApp in 2021 to have an estimated $19.3 billion (lb14.7bn).

Instagram first and today Facebook have integrated Stories systems of disseminating posts, one from the defining characteristics of Snapchat.

All this cements the Facebook group's dominance of global social networking users and social internet marketing spend.

This new move will further extend the monetisation of Instagram and WhatsApp, which bring in a small fraction of the advertising and marketing revenue of Facebook, despite Instagram's 1 billion monthly active users and WhatsApp's 1.5 billion.

With 91% of social media users using cellular devices to gain access to their accounts, the move cements the Facebook group's dominance of social media ad spend.

Over 88% of brands are now marketing on social media, the great majority still on Facebook – one of the fastest growing ad networks. In fact, the number of advertisers using Facebook has a lot more than doubled within the last 18 months.

Instagram, the world's second biggest social media now has over 25 million business profiles. Female internet users may use Instagram than men and 78% of teens between the ages of 15 and 17 use Instagram, in addition to 63% of 13 to 14-year-olds.